Aliénor Massenet

Independent, creative, spiritual and a bit of a rebel, Alienor has found her ideal mode of expression in perfume.

She does the best to create perfumes that are both highly original and totally accessible over and above briefs. Her aim is to never lose sight of the fact that it is the public her projects are for: “I try to find new ideas all the time that will echo with what people are looking for…I always try to surprise myself, that way I am more inventive”!

Her style of perfumery is rather abstract: she gets her inspiration from other artistic fields: “I often think of perfume in terms of colours, shapes and materials, like architecture or painting. I picture certain fragrances like solid blocks and others like staircases”…

Of Hungarian origin, an aunt who is a painter, grandparents who are chemists and with a childhood imbued with cultural diversity, Alienor exercised her sense of smell like other children practice the piano: “I used my sense of smell much more than any of my other senses. An aptitude I learned to play with and which in the end made me different”. At about 12 or 13 her favorite game was guessing what perfume people she came across on her way to school were wearing: “everyday was a different challenge and this motivated me far more than anything I did at school” she says.